The Ask

The number: £250k — What it buys, why it's the right amount, and what it doesn't include (no padded overheads, no unnecessary hires). Use of funds breakdown — Approximate allocation: founder compensation, infrastructure/tooling, regulatory costs, marketing seed, contingency. Be transparent. Milestone-gated deployment — The staggered investment structure. Tranche 1 (build and launch Ask Morty), Tranche 2 (released on traffic/conversion milestones), Tranche 3 (pension vertical kickoff). De-risks for the investor — capital is only deployed as value is proven. What the investor gets — Equity terms (or convertible note structure — whichever you're proposing). Board/advisory involvement if applicable. 18-month milestone map — Concrete deliverables at 6/12/18 months. What "success" looks like at each stage. What triggers the next tranche or the next raise.